Believe Vancouver is a civic organization, dedicated to building a public policy vision for a stronger, more equitable Vancouver. It's mission is to reimagine Vancouver and setting the city on a course of growth and prosperity.
Art Direction: Deborah Lau-Yu, Palettera Inc.
My Role: Lead Graphic Designer
Final logo design.
With no existing branding, Believe Vancouver had no previous visual identity and thus, allowed a lot of room for new and exciting imagery without having a foundation to adhere to. Intensive visual research on similar groups provided ideas on how to make Believe Vancouver stand out amongst similar groups. As the organization was created for the sole purpose of improving Vancouver, the city itself, with its diverse population and landscape, was also a major source of inspiration.
Sample of initial explorations.
Sample pages of the Brand Guidelines document.
The logo is designed to embody the values and principles behind the organization through its shape, colours and construction. While simple, the shapes exemplifies imagination and problem-solving with their double use as the initials of Believe Vancouver. They are also different in both colour and size, representing diversity and the inclusion of all. Their overlapping parts symbolizes the coming together of a group and community.
Believe Vancouver is a bold, modern initiative and the logo is a graphic representation of the goals the organization hopes to accomplish for its city.
The logo as seen applied on the website.
