Canadian Arts & Fashion Awards (CAFA) is a national platform built to support and promote the next generation of Canadian designers. They host year-round initiatives and an annual awards show to celebrate home-grown talent in the fashion industry. Their Instagram is their main method of promoting events and announcing nominations leading up to the show.
Art Direction: Deborah Lau-Yu, Palettera Inc.
My Roles: Graphic Designer
Instagram series promoting award nominees.
The achromatic colour scheme and minimalistic visuals were chosen specifically so the nominees stood out amongst a busy social media feed.
Instagram post that was also used as the E-Vite for their Afterparty event.
