Under Ferris Wheel Press, a stationery company, I design custom retail packaging for ink collections and other stationery products, such as fountain pens and sketchbooks.
Working from a thematic brief and with collaborating clients, I am responsible for the visual research, composition, colouring and rendering of the artwork, and the final production files for over a dozen product releases per year. Beyond the production files, I adapt the finalized assets for marketing purposes.
My Role: Graphic Designer
Art Direction: Jim Yu
Project Coordinator: Zoe Reoch
Illustrations: Erin Chan, Tammy Chan, Zoe Reoch
Photography: Rebecca Bruzzese, Claudia Tse
A variety of promotional posts created for Instagram, spotlighting several series of inks (2023+) and the details of their intricately coloured compositions.
Launched in March of 2022, the FerriTalesTM Collection pulls users tumbling down the rabbit hole through a series of Alice in Wonderland-inspired inks.
From the fourth ink (Adventurine) onwards, I have since taken the design lead on this ongoing project. I have creative freedom on each ink's visual concept and I also developed and finalized the die template with R&D.
Finer Things Collection (Fall 2022) & Oyster Hour Instagram series.
Roaring Patina Black (Limited Edition 2022).
First collaboration with Ginza Tsutaya Books (Fall 2021).
The Morningside Ink Collection (Spring 2021).
Matching packaging for The Carousel (fountain pen) and The Roundabout (rollerball pen).
Custom retail packaging for a set of 3 Ink Charger vials.
Custom retail packaging for 2 ink refills for the Scribe ballpoint pen.
