Mazikeen Lashes is a growing company that designs and distributes lash products and tools for professional lash artists to use in their own businesses. Using their existing branding and website as a starting point, we focused on increasing their Instagram presence through a curated feed with on-brand product photos and customized Story icons for a more professional look on social media.
Art Direction: Deborah Lau-Yu, Palettera Inc.
My Roles: Graphic Designer, Product Photographer, Styler + Editor
Additional Photographers: Jimmy Yu, Rebecca Bruzzese
Custom Instagram Story icons based on their existing branding (logo as seen as in the middle).
We expanded their existing colour palette to keep the feed refreshing and more seasonally-appropriate. Beyond product and model photos (provided by Mazikeen Lashes), we also suggested the inclusion of quote posts to help encourage engagement from their audience.
A specific series of photos were created with the intention to highlight single products. These will eventually be used as product photos on their website in order to bring more of their brand aesthetic to that platform.
Single product photos to be used on the website.
